Conversion volume: Make sure that your conversion window provides sufficient optimization events to be effective.Viewing content is also more common than clicking on content so valuing views is tied to scalability. How people use Pinterest: Though some people log in every day or even multiple times per day, Pinterest usage patterns are generally deeper and less frequent than social and messaging platforms.If you've already chosen an attribution window that works for your business and we do not offer a matching conversion window, choose the one that is the closest.
Align with measurement attribution windows: We recommend aligning your conversion and attribution windows as closely as possible.If your product has a long purchase consideration period, it's especially important to choose a longer window. Your business' purchase cycle: Typically lower-priced (or staple) products are purchased more quickly than higher-priced (or durable/luxury) items.When deciding the right windows to use, keep in mind: The lookback windows are 30 days, 7 days and 1 day. Conversion windows let you tell us what conversion data to use when delivering ads to people on Pinterest.Īttribution windows let you tell us which conversions you value to achieve your business objectives.īoth conversion windows and attribution windows are expressed using a lookback window (time from a conversion event to an ad event) as well as ad engagement type (post-click, post-engagement or post-view).
0 kommentar(er)
